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Principal, Growth Lead - League of Legends

Full job description

We're looking for a strategic, player-obsessed Growth Lead to help grow League of Legends. As a Principal Growth Lead, you'll partner closely with Brand Marketing, Publishing, Product, Lifecycle Marketing, Performance Marketing, and external platform partners to ensure our biggest publishing moments reach our growth audiences in addition to our loyal fans. You will be responsible for developing growth strategies that complement publishing strategy and brand marketing by identifying high-value player segments, uncovering actionable insights, and translating those insights into targeted marketing programs across Riot's growth channels. Rather than leading the overall campaign strategy, you'll amplify it—ensuring the right audiences receive the right message through the right channels to maximize acquisition, engagement, retention, and reactivation. Success in this role requires equal