Senior Analyst, Media Measurement | Involved Media | NYC

About the role The Senior Analyst is a client-facing role within the Analytics teams, turns media and marketing data into clear insights, and recommendations that support client decisions and account growth. The role combines advanced analytics, dashboard development, data quality oversight, and client-facing communication. Working across client service, data science, Media team and vendors, the Senior Analyst develops performance dashboards and supports budget forecasting models, investigates performance changes, and presents actionable findings to leadership. What you'll do Analytics & Reporting Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues. Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for